AdvancedFX
Foreign Exchange
AdvancedFX provides first class corporate and private client foreign currency services, advising and dealing with all foreign currency, international payments and risk management.
Logo Design
Branding
Web Design
Webflow Development
The goal of the project was to modernize AdvancedFX’s brand identity to reflect professionalism and global expertise, while maintaining its trusted, traditional roots. A key objective was to design and develop a Webflow-based marketing website that would enhance online visibility, attract new customers, and better serve existing ones. The project aimed to seamlessly connect the company’s established in-person services with a more modern, digital customer experience.
The scope of work included comprehensive brand strategy and positioning to define AdvancedFX’s market identity, followed by the design of a new logo and visual system to reflect the brand’s modern, professional image. We developed a marketing-focused website in Webflow with full responsiveness across devices. The project also included SEO optimization to improve search visibility, as well as a basic CMS setup to enable easy updates for blog content and location information.
The logo redesign focused on creating a bold, recognizable mark that would be effective both online and in physical signage at branch locations. The color palette of deep navy and teal was chosen to convey stability and trust while adding a contemporary touch. A strong, clean sans-serif typeface was used to represent precision and clarity. The symbol itself features a minimalist globe integrated with directional arrows, representing exchange, movement, and global reach.
We developed a fully responsive Webflow website for AdvancedFX to showcase its services, highlight branch locations, and drive customer engagement. Key features included a clear homepage with service highlights, detailed service descriptions, a CMS-powered locations page with Google Maps integration, and built-in forms for quotes and inquiries.
The new brand identity received highly positive feedback from both customers and staff, reinforcing AdvancedFX’s refreshed professional image. The number of inquiries submitted through the online quote form doubled, and the redesigned site significantly improved the customer experience across both desktop and mobile devices. Tools used throughout the project included Figma for design and prototyping, Webflow for site development and CMS integration, Google Analytics for performance tracking, and the Google Maps API to power the interactive locations page.
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