MSP Marketing Edge
Lead Generation Marketing
MSP Marketing Edge specialises in assisting IT support providers in acquiring new clients by furnishing them with a wealth of white label marketing content and comprehensive support services.
Graphic Design
MSP Marketing Edge approached me with the task of revamping an existing magazine, expressing concern that its design felt outdated and needed a fresh, brand-aligned makeover while retaining its essence as a magazine.
To address this, I thoroughly reviewed the content to devise a strategy for transforming it into an editorial design that maintained key messaging. I then presented the marketing team with three distinct design styles, each capturing the essence of the MSP brand while ensuring reader engagement.
Following deliberation, they selected a design that I meticulously developed and executed for the entire publication, aiming to infuse it with the vibrant appeal of an engaging magazine. Recognizing the significance of the cover, multiple options were proposed, with a custom illustrated cover ultimately winning their favour for its seamless reflection of the publication's content.
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