Tug-E-Nuff is a wide-ranging brand and marketing design project for one of the UK’s most beloved dog toy brands — a family-run business with an unwavering passion for dogs, crafting inventive, training-professional-designed toys that bring genuine joy to every dog and owner. The project covered brand identity, training booklet design, website design, and a comprehensive suite of digital and print marketing assets.

What was the challenge?

Tug-E-Nuff had an established product and a loyal following, but their brand and marketing materials needed to evolve to match the quality and personality of what they made. The challenge was to rejuvenate a beloved brand without losing the warmth, playfulness, and authenticity that their customers loved — whilst creating assets that could compete in an increasingly polished pet products market.

What was the approach?

A collaborative, full-service design approach was taken — working closely with the team to develop a refreshed visual identity, a suite of illustrated training booklets, a redesigned website, and a broad range of marketing collateral including social content, product packaging, and digital campaign materials. Every asset was crafted to feel as enthusiastic and dog-obsessed as the brand itself.

What does the work deliver?

Tug-E-Nuff now has a cohesive, energetic brand presence across every touchpoint — from the product in a customer’s hand to the website they browse and the social content that keeps them engaged. The project is a compelling example of how collaborative creative design can reinvigorate a specialist product brand and unlock new growth opportunities.