Premier+ is the loyalty rewards scheme for Premier Community — a brand identity project designed to recognise, reward, and retain valued members. This project delivered a complete brand identity for the scheme, from logo and strapline through to in-store print materials and digital assets, all created to feel exclusive, warm, and distinctly Premier Community.

What was the challenge?

Loyalty schemes only succeed when members feel genuinely valued. Premier+ needed its own identity — one that felt distinct from the parent brand whilst remaining clearly connected to it. The challenge was to create something that communicated prestige and appreciation without feeling corporate or detached from the care values at the heart of Premier Community.

What was the approach?

The brand identity was built around warmth, recognition, and a sense of belonging. A bespoke logo and strapline were developed, supported by a considered colour system, typographic hierarchy, and a suite of branded templates for in-store posters, digital communications, and membership collateral.

What does the work deliver?

Premier+ now has a loyalty brand its members immediately recognise and respond to. The identity strengthens engagement, increases perceived value, and gives the Premier Community marketing team a versatile toolkit to consistently promote the scheme across every customer touchpoint.