Heidelberg UK, Europe's leading printing machine manufacturer, needed materials to promote an event showcasing its AI ecosystem.
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Heidelberg needed a creative approach that could bring their AI solutions to life for a print industry audience still getting to grips with what AI actually means for their business. The challenge wasn't just explaining the technology, it was making it tangible and relevant to people who work in print every day, across an event that called for large-format print materials alongside a full suite of supporting collateral.
More than that, it meant reframing AI as a natura evolution of the Heidelberg print ecosystem rather than a threat to it, giving customers and partners a reason to feel excited about where the industry was heading rather than uncertain about it.
I led the project from idea to execution, developing the creative strategy and delivering a full suite of materials to bring the vision to life.
I took the project from first concept through to execution, shaping the creative strategy and delivering a full suite of materials across the event.





Start with a call. I will talk through where you are taking the business and whether I can help. If it is a fit, great. If not, no pitch.