Banning Group is a dental practice business with over 18 clinics in London and around the UK. The Banning business development team approached me to help build and design a new Webflow microsite to promote working with Banning, as well as joint partnerships with them.
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The business development team knew what they needed: talented dentists and clinics considering a partnership. What they didn't have was anywhere to send them. Enquiries about working with Banning, or partnering with the group, were handled ad hoc, over email, over the phone, through word of mouth, with no single place for someone curious about Banning to actually get a feel for who they were.
For a business built on relationships, that gap mattered. Every conversation with a prospective dentist or partner clinic started from zero, with nothing to point them to that captured the scale, culture, or reputation of the group. Good conversations were happening, they just weren't compounding. Each one lived and died in isolation, when a strong microsite could have been doing quiet work in the background: building trust before the first call, and giving Banning's team something credible to send the moment someone showed interest.
Banning wanted to attract new top talent and build B2B relationships, so I designed and built a new site to match this ambition





Start with a call. I will talk through where you are taking the business and whether I can help. If it is a fit, great. If not, no pitch.