Premier Community
Premier Community is a family-operated business boasting two decades of experience in delivering care and mobility services to the elderly, alongside providing invaluable support to families in caring for their loved ones.
Graphic Design
Branding
Following a comprehensive rebranding effort, Premier Community enlisted my expertise to develop their printed literature, sales and marketing brochures, press campaigns, and POS materials. Collaborating closely with the in-house marketing team, I liaised directly with the Operations Director to ensure the consistent branding of all marketing collateral.
I crafted a range of marketing materials utilizing the new branding, establishing a cohesive design ecosystem adaptable across both online and offline platforms, catering to various print formats. The initial focus was on designing the core sales brochure, providing a comprehensive overview of Premier Community's services.
Subsequently, I dedicated several months to designing diverse marketing materials, ranging from leaflets to large-format banners, aimed at increasing awareness and attracting individuals to join the elderly care professsion. These initiatives formed the basis for press campaigns and in-store POS marketing strategies.
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Premier Community
Website
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