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Chris Young design logo

Horizon Direct Hoildays.


Graphic Design

Horizon Direct Holidays is an independent family run travel agency based in Scotland, providing anything from flights, luxury cruises, city breaks and family holidays.


In 2020, Horizon Direct saw the opportunity to rebrand their business and reposition it to be a trusted and upmarket travel agent, offering affordable holiday experiences. Giving me a very flexible brief, they commissioned me to create and design their new brand image, embodying their core values.

The process

I initially set about researching the market thoroughly and understanding the industry’s complexities, helped by my previous design experience of working in the travel sector. I was then able to build on the branding ideas and design the logo concepts, from large to small scale application.

After working through small alterations with the client, the design was finalised; it used a horizon, cleverly woven into the brand’s acronym. This design created a brand identity that was responsive to digital and print marketing demands, encompassing the feel of a premium but an affordable brand that had a wealth of experience in the market.


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